It was a vital tool for finding service providers and tradespeople, but the rise of social media and Google have reduced demand for printed directories. The publication became famous for its advertisements, including the вЂњJR HartleyвЂќ campaign in the 1980s and the вЂњFrench PolisherвЂќ. How many brands can say theyвЂ™ve had customers with them for over 50 years?вЂќ Richard Hanscott, CEO of Yell said: вЂвЂAfter 51 years in production Yellow Pages is a household name and weвЂ™re proud to say that we still have customers whoвЂ™ve been with us from the very first Yellow Pages edition in 1966. The company will print 23m copies of the final editions, which Yell hopes will become a souvenir. 'The Yellow Pages, Which Apparently Still Exists, Has Been Acquired by Dex Media'.

^ 'paidContent 50: The world's most successful digital media companies'.

^ 'AT&T Completes Sale of Advertising Solutions and Interactive Business Units to Cerberus - MarketWatch'.

^ 'AT&T Interactive Introduces Next-Gen Local Search Experience: YP.COM'.

^ 'AT&T Formally Announces YP Brand Change'.

^ 'BBB Ratings Now Appear on YP Business Listings'.

'Do People Still Use the Yellow Pages? The Answer May Surprise You'. This is a revision from its current claim of 60M monthly users to. In July 2017, YP Holdings was acquired by Dex Media which became DexYP. In July 2014, YP app was ranked #37 out of the top 100 applications downloaded for Apple's smartphone. On July 31, 2012, YP was included in PaidContent50's list of 'the world's most successful digital media companies' based on 2011 digital ad revenue. In 2013, YP rebranded and position itself in the field of digital marketing, and in 2015, its marketing operations has been rebranded to YP Marketing Solutions. YP has expanded its offers to include digital marketing. The business is now operating under YP LLC. On May 8, 2012, Cerberus Capital Management acquired a majority share of LLC, as well as the print Yellow Pages business from AT&T. In 2009, the site was rebranded as YP.com. At this point, the business was no longer a joint venture, instead, it became a wholly owned subsidiary of AT&T, also doing business as AT&T Interactive. One year later, AT&T acquired Bellsouth for US$67 Billion.

In 2005, SBC acquired AT&T and took on the stronger AT&T brand. The two sites effectively merged into the newly acquired. Each company had its own Online Yellow Pages: BellSouth owned and SBC owned. The two companies had been working together on another joint venture called Cingular, a wireless carrier in the US. The companies formed a joint venture to run the business. In late 2004, BellSouth Corp and SBC Communications Inc. became part of Globalgate, an ecommerce incubator and investment company in 1998, which sold the business to its largest investors in 2001. was founded in 1996 during the dotcom boom, by multiple cofounders, including CEO Dane Madsen. In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation. YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. It was previously a wholly owned subsidiary of AT&T.

It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing. In 2013, it was re-branded as YP.com or simply 'YP'. is a United States-based web site operated by Thryv that provides listings for local businesses.

Yellow pages business listing